{"id":171,"date":"2026-08-02T19:03:20","date_gmt":"2026-08-02T12:03:20","guid":{"rendered":"https:\/\/knu.edu.vn\/?p=171"},"modified":"2026-09-21T17:32:14","modified_gmt":"2026-09-21T10:32:14","slug":"gen-z-hoc-nganh-gi-de-san-sang-cho-ky-nguyen-so-va-thuong-mai-xuyen-bien-gioi-cung-knu-vietnam","status":"publish","type":"post","link":"https:\/\/knu.edu.vn\/en\/gen-z-hoc-nganh-gi-de-san-sang-cho-ky-nguyen-so-va-thuong-mai-xuyen-bien-gioi-cung-knu-vietnam\/","title":{"rendered":"Gen Z h\u1ecdc ng\u00e0nh g\u00ec \u0111\u1ec3 s\u1eb5n s\u00e0ng cho k\u1ef7 nguy\u00ean s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi c\u00f9ng Kyungpook National University Program?"},"content":{"rendered":"<p>S\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), kinh t\u1ebf s\u1ed1 v\u00e0 chuy\u1ec3n d\u1ecbch chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u \u0111ang \u0111\u1eb7t ra nh\u1eefng b\u00e0i to\u00e1n ho\u00e0n to\u00e0n m\u1edbi cho th\u1ebf h\u1ec7 Gen Z. L\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc hi\u1ec7n nay kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea1y b\u00e9n tr\u01b0\u1edbc s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, C\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 Qu\u1ea3n tr\u1ecb kinh doanh \u0111ang v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh hai nh\u00f3m ng\u00e0nh &#8220;h\u1ea1t nh\u00e2n&#8221; d\u1eabn d\u1eaft k\u1ef7 nguy\u00ean s\u1ed1, m\u1edf ra kh\u00f4ng gian ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p xuy\u00ean bi\u00ean gi\u1edbi cho th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\n<h2>1. C\u00f4ng ngh\u1ec7 th\u00f4ng tin: Tr\u1ee5 c\u1ed9t c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1 v\u00e0 AI<\/h2>\n<p>S\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), D\u1eef li\u1ec7u l\u1edbn (Big Data), \u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 An to\u00e0n th\u00f4ng tin \u0111\u00e3 bi\u1ebfn C\u00f4ng ngh\u1ec7 th\u00f4ng tin (IT) tr\u1edf th\u00e0nh ng\u00e0nh h\u1ecdc then ch\u1ed1t c\u1ee7a th\u1eddi \u0111\u1ea1i. Th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u c\u0169ng nh\u01b0 t\u1ea1i Vi\u1ec7t Nam \u0111ang thi\u1ebfu h\u1ee5t nghi\u00eam tr\u1ecdng nh\u1eefng k\u1ef9 s\u01b0 IT kh\u00f4ng ch\u1ec9 v\u1eefng l\u00fd thuy\u1ebft m\u00e0 c\u00f2n c\u00f3 n\u0103ng l\u1ef1c th\u1ef1c chi\u1ebfn cao.<\/p>\n<p>H\u1ecdc ng\u00e0nh C\u00f4ng ngh\u1ec7 th\u00f4ng tin theo chu\u1ea9n qu\u1ed1c t\u1ebf mang l\u1ea1i l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i:<\/p>\n<ul>\n<li><strong>Trang b\u1ecb n\u1ec1n t\u1ea3ng th\u1ef1c ti\u1ec5n:<\/strong> Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 t\u01b0 duy thu\u1eadt to\u00e1n, ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh hi\u1ec7n \u0111\u1ea1i, ki\u1ebfn tr\u00fac ph\u1ea7n m\u1ec1m, ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng th\u00f4ng minh.<\/li>\n<li><strong>C\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u:<\/strong> Khi c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u nh\u01b0 Samsung, LG, Naver hay c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m qu\u1ed1c t\u1ebf li\u00ean t\u1ee5c th\u00e0nh l\u1eadp trung t\u00e2m R&amp;D t\u1ea1i Vi\u1ec7t Nam, k\u1ef9 s\u01b0 IT c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp ngo\u1ea1i ng\u1eef t\u1ed1t (Ti\u1ebfng Anh\/Ti\u1ebfng H\u00e0n) s\u1edf h\u1eefu l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn v\u00e0 m\u1ee9c thu nh\u1eadp b\u1ee9t ph\u00e1.<\/li>\n<\/ul>\n<h2>2. Qu\u1ea3n tr\u1ecb kinh doanh: \u0110\u00f3n \u0111\u1ea7u d\u00f2ng ch\u1ea3y th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi<\/h2>\n<p>N\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd c\u1ee7a c\u00e1c chu\u1ed7i cung \u1ee9ng v\u00e0 m\u00f4 h\u00ecnh kinh doanh s\u1ed1. Nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 am hi\u1ec3u qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, marketing s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c t\u1ebf v\u00e0 v\u1eadn h\u00e0nh chu\u1ed7i cung \u1ee9ng \u0111ang \u1edf m\u1ee9c cao k\u1ef7 l\u1ee5c.<\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Qu\u1ea3n tr\u1ecb kinh doanh th\u1ebf h\u1ec7 m\u1edbi t\u1eadp trung v\u00e0o c\u00e1c n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i:<\/p>\n<ul>\n<li><strong>T\u01b0 duy qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh, qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n, chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh doanh nghi\u1ec7p.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn trong k\u1ef7 nguy\u00ean s\u1ed1:<\/strong> L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh xuy\u00ean bi\u00ean gi\u1edbi, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf.<\/li>\n<li><strong>N\u0103ng l\u1ef1c song ng\u1eef:<\/strong> H\u1ecdc t\u1eadp trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf b\u1eb1ng ti\u1ebfng Anh k\u1ebft h\u1ee3p trang b\u1ecb ti\u1ebfng H\u00e0n giao ti\u1ebfp\/chuy\u00ean ng\u00e0nh gi\u00fap sinh vi\u00ean d\u1ec5 d\u00e0ng h\u1ed9i nh\u1eadp v\u00e0o c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia.<\/li>\n<\/ul>\n<h2>T\u00edch l\u0169y l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o qu\u1ed1c t\u1ebf t\u1ea1i Kyungpook National University Program<\/h2>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean s\u1ed1, Gen Z c\u1ea7n m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi ba y\u1ebfu t\u1ed1: ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n chu\u1ea9n m\u1ef1c, n\u0103ng l\u1ef1c ngo\u1ea1i ng\u1eef v\u01b0\u1ee3t tr\u1ed9i v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ecd x\u00e1t th\u1ef1c t\u1ebf. Nh\u1eb1m gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc FPT c\u00f9ng T\u1eadp \u0111o\u00e0n FPT \u0111\u00e3 b\u1eaft tay h\u1ee3p t\u00e1c v\u1edbi \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia Kyungpook (Kyungpook National University &#8211; KNU, H\u00e0n Qu\u1ed1c) tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft <strong>Kyungpook National University Program<\/strong>.<\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung \u0111\u00e0o t\u1ea1o hai ng\u00e0nh h\u1ecdc m\u0169i nh\u1ecdn d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng:<\/p>\n<ul>\n<li><strong>C\u1eed nh\u00e2n C\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/strong><\/li>\n<li><strong>C\u1eed nh\u00e2n Qu\u1ea3n tr\u1ecb kinh doanh<\/strong><\/li>\n<\/ul>\n<p>Kyungpook National University Program \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o xuy\u00ean qu\u1ed1c gia: sinh vi\u00ean h\u1ecdc t\u1ea1i Vi\u1ec7t Nam nh\u1eadn b\u1eb1ng tr\u1ef1c ti\u1ebfp t\u1eeb \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia Kyungpook thu\u1ed9c th\u00e0nh ph\u1ed1 Daegu (H\u00e0n Qu\u1ed1c) \u2013 th\u1ee7 ph\u1ee7 c\u00f4ng nghi\u1ec7p v\u00e0 c\u00f4ng ngh\u1ec7 n\u0103ng \u0111\u1ed9ng b\u1eadc nh\u1ea5t x\u1ee9 s\u1edf kim chi. Ngo\u00e0i ra, sinh vi\u00ean \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u ki\u1ec7n v\u1ec1 k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp c\u00f3 th\u1ec3 linh ho\u1ea1t chuy\u1ec3n ti\u1ebfp sang h\u1ecdc t\u1eadp t\u1ea1i c\u01a1 s\u1edf ch\u00ednh t\u1ea1i H\u00e0n Qu\u1ed1c.<\/p>\n<p>\u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia Kyungpook l\u00e0 \u0111\u1ea1i h\u1ecdc c\u00f4ng l\u1eadp tr\u1ecdng \u0111i\u1ec3m uy t\u00edn b\u1eadc nh\u1ea5t H\u00e0n Qu\u1ed1c, x\u1ebfp h\u1ea1ng Top 501\u2013600 th\u1ebf gi\u1edbi theo b\u1ea3ng x\u1ebfp h\u1ea1ng Times Higher Education (THE) 2026 v\u00e0 Top 481 th\u1ebf gi\u1edbi theo QS World University Rankings 2027. L\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp t\u1ea1i KNU Program gi\u00fap sinh vi\u00ean t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, ti\u1ebfp c\u1eadn ph\u00f2ng lab c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u1edbn v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a b\u1ea3n x\u1ee9.<\/p>\n<p>T\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean nh\u1eadn <strong>b\u1eb1ng C\u1eed nh\u00e2n ch\u00ednh quy do \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia Kyungpook tr\u1ef1c ti\u1ebfp c\u1ea5p<\/strong> c\u00f3 gi\u00e1 tr\u1ecb c\u00f4ng nh\u1eadn to\u00e0n c\u1ea7u. T\u1ea5m b\u1eb1ng uy t\u00edn c\u00f9ng n\u0103ng l\u1ef1c h\u1ed9i nh\u1eadp \u0111a v\u0103n h\u00f3a s\u1ebd l\u00e0 b\u1ec7 ph\u00f3ng v\u1eefng ch\u1eafc gi\u00fap Gen Z t\u1ef1 tin ghi danh v\u00e0o c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, H\u00e0n Qu\u1ed1c v\u00e0 tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 c\u00e1c chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u \u0111ang m\u1edf ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p \u0111\u1ea7y tri\u1ec3n v\u1ecdng cho Gen Z. Kh\u00e1m ph\u00e1 c\u00e1c ng\u00e0nh h\u1ecdc d\u1eabn d\u1eaft xu h\u01b0\u1edbng v\u00e0 b\u1ec7 ph\u00f3ng gi\u00e1o d\u1ee5c qu\u1ed1c t\u1ebf t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n li\u00ean k\u1ebft Kyungpook National University Program.<\/p>\n","protected":false},"author":2,"featured_media":158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,24,17,1],"tags":[],"branch":[6],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cau-chuyen-cua-knuers","category-cau-lac-bo-sinh-vien","category-dich-vu-doi-song-sinh-vien","category-tin-tuc","post_format-post-format-0","branch-knu-program"],"_links":{"self":[{"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":0,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/media\/158"}],"wp:attachment":[{"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=171"},{"taxonomy":"branch","embeddable":true,"href":"https:\/\/knu.edu.vn\/en\/wp-json\/wp\/v2\/branch?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}